EDITORIAL

[NOHN VUR-BUH-L] launch party @spui 23

KAIZEN is the newest addition to Amsterdam’s thriving streetwear scene. For the launch event of our SS18 Language Capsule, we will be bringing the art of playful interpretation to life for ten days in the center of Amsterdam.

Fusing the written languages presented on our clothing with the visual and the audible, this exposition will welcome you to interact with different cultures through these various ‘non-verbal’ forms of communication.

Belgium painter Lindert Steegen will be decorating the entire space in aid of transferring KAIZEN’s Capsule style to the walls of the byAMFI. An interactive photography element will also be present courtesy of Tiago Ventura. The Instagram posts to the right are examples of their work – make sure you check them out on socials.

Join us for the launch event on March 8, and visit our pop up exhibition at byAMFI on Spui 23, 1012 WX Amsterdam up until March 18. On the night, music will be provided by Foreign and YGOG, who along with the photographer, artist, and our clothes, will help complete the ‘non-verbal’ language experience.

Drinks are on us! So there’s really no excuses

This event is being produced in partnership with Amsterdam based digital agency and creator collective Skandl.

Our SS18 Language Capsule highlights the meaning behind characters and phrases from Asian languages for unfamiliar audiences. The Capsule’s graphics were designed to utilize a lack of understanding between languages in order to create a playful dialogue that opens up opportunities for understanding.

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